TikTok…is it time to set up shop?

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TikTok…is it time to set up shop?

5mins
Fullers Fulfilment

The premise of TikTok is simple: easily digestible content that leaves you wanting more. The appeal is evident – in the UK alone there are nearly 20 million users. Much like with its predecessors Facebook, Instagram and Twitter, it isn’t just consumers that are getting something out of the social platform.

TikTok is perfect for brand awareness. If you need convincing, consider the stats:

  • 1.5 billion users globally
  • Second most downloaded app in December 2023
  • 4.43 billion minutes spent on TikTok each day
  • One third of users have tried TikTok Shop
  • $31.66 billion generated in ad revenue in 2022

A new avenue for brands

TikTok is also the perfect launch pad for businesses to reach their audiences – especially if their audiences fall into the Gen Z bucket (16 to 34-year-olds). This is thanks to TikTok Shop, the marketplace that is integrated into the platform, which raked in $20bn in revenue globally last year. And the appetite for shopping on TikTok is growing exponentially – especially in the health & beauty and pet care sectors.

For brands of all sizes, particularly small to medium ones, this is a massive opportunity. However, the key in making TikTok customers happy is giving them the same experience (remember: easily digestible content that keeps you wanting more) when it comes to shopping as it does when watching dancing horse or lip-synching videos.

On the platform side, TikTok Shop provides a seamless, all-in-one shopping experience within the app. This integration eliminates the need for users to navigate to external websites or platforms, resulting in higher conversion rates and increased sales for businesses.

Maintaining an excellent customer experience

The challenge for small to medium businesses is two-fold; keeping up with the demand from TikTok shop and ensuring the customer journey, from payment to delivery and returns, is as smooth as possible. If you’re keen to capitalise on the enormous potential that the social platform offers, the right fulfilment partner is crucial.

tiktok shop blog

Trust the ecommerce experts

Here at Fullers Fulfilment, this is our bread and butter. Across our three key UK sites – Leamington Spa, Bordon and Slough – we have teams of experts that have vast experience in ecommerce fulfilment. In fact, we’ve been providing end-to-end, multi-channel fulfilment services since 1961. More than that, we’ve been working with brands across health and beauty, including Toni & Guy, Lumene and Neolife; fashion, including Cara & The Sky; and pet care, including Essential Foods and Mars Petcare.

From the moment your customer places their order on TikTok Shop to the minute your package is delivered safely into their hands, we manage the entire process, from warehousing, picking and packing, to delivery and returns. Our aim – a seamless, efficient experience that keeps your customers coming back.

Fullers Fulfilment – the perfect partner for your TikTok Shop

How can Fullers Fulfilment help your brand reap the rewards of the TikTok Shop? Here are a few reasons:

  • Our advanced warehouse management solution (WMS) integrates seamlessly with TikTok Shop, enabling the smooth extension of the buying journey
  • Efficient logistics and shipping thanks to our state-of-the-art facilities strategically located around the UK and our experience in the industry
  • We can tailor a solution for your TikTok business based on your unique needs
  • Our technology solutions offer real-time tracking and analytics that provide insight into how your brand is performing on TikTok Shop
  • We also offer comprehensive customer support with a dedicated team always available to help

We’ve been helping brands like yours for the past 60+ years – but don’t just take our word for it – see what our customers have to say.

Fancy a chat? We’d welcome the opportunity to chat about how our expert team can help your TikTok fulfilment needs. Get in touch with us today.

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