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Client Spotlights

Judge’s Choice

The best choice for quality pet care fulfilment

Fullers Fulfilment


Judge’s Choice is a premium pet food brand that was founded in 1991 in Norfolk by James and Hiroko Chester. Its first brand, Country Pursuit, took the market by storm, supplied to homes across the UK, including the Royal Household. It was awarded a Royal Warrant in 1996 and has gone from strength to strength since then, introducing new brand Nature’s Harvest and winning the Pet Quip Gold Award in 2020.

Sustainable, quality fulfilment

The company prides itself on its values – family, quality, sustainability and authenticity. When it came to working with a fulfilment partner, Judge’s Choice selected Fullers because of the close alignment of values.

With a firm focus on quality fulfilment and a commitment to sustainability, Fullers and its team of professionals was the perfect choice. The company is ISO14001 accredited (environmental management), holds the EcoVadis business sustainability rating, and is Soil Association certified.

judges choice client spotlights

Optimised fulfilment for pet care

From its warehouse sites across the UK in the Midlands, Hampshire and Berkshire, Fullers offers specialist warehousing fulfilment services optimised for pet care brands. This includes storing, picking and packing orders quickly and accurately for same day shipping and next day delivery. In addition, the Fullers team offers international shipping, 24-hour support and a comprehensive returns handling service.

Data at the push of a button

Fullers use of the latest technology in its warehousing management system means full compliance with regulations – Judge’s Choice has full access to all vital information, such as stock management data, batch/lot data, and expiry dates of products. The system seamlessly integrates with Judge’s Choice ecommerce platform supplying the customer with a full audit trail from receipt to despatch, as well as the ability to identify and monitor trends, and generate reports.

“Judges Choice couldn't be happier with the service provided by Fullers Fulfilment. We’re so appreciative to have found a fulfilment partner committed to delivering exceptional customer service. Furthermore, the Fullers Fulfilment team address our queries promptly and have also provided valuable advice in relation to our sustainable packaging goals – it really is a breath of fresh air.” Chieko Chester, CEO, Judges Choice Pet Food


Pet Care

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